mobile app / enterprise planing & strategy / cms / product dev / Digital Transformation quest mall / retail / e-commerce
The revamped, re-energized Quest Mall app created a lot of buzz, having vibed with the lively, youthful audience at Quest, registering thousands of downloads within a month of its launch on Play Store and App store(iOS). But since the spread of COVID-19 closed access to the mall, reopening all quarters would be a serious crowd management challenge for the authorities at Quest mall.
Brandsum tried to solve the challenge by quick implementation of innovative features that would help maintain Social Distancing, Contactless Entry and Exit, ensuring safety of all visitors through the Quest mall app. The features emphasized utility for the management and offered a complete solution to the visitors’ COVID-19 woes through the new Quest App.
Smart New Safety Features:
Brandsum launched the Quest app with all these features and more, on both the App Store for iOS and the Play Store for Android. The app has already registered 7000 downloads since being launched! With the pre-book feature receiving national media attention, further 1000 plus downloads were registered within a week, with 245 users utilizing the feature to their benefit. Over 750 people have engaged with the feature and till now and more than 350 Walk-n-Win offers have been redeemed by visitors.
The groundwork for instant popularity of the app was laid through an integrated digital marketing campaign that included a series of Social Media communications, pre and post launching of the app with use of targeted paid media campaigns to achieve the desired goals.
To scale your digital marketing initiatives, visit www.brandsum.com
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