The brief:

The West Bengal Government wanted to provide Coronavirus relief to all migrants who are stranded in some other state under the WB Migrant Worker Relief Scheme.

The ministry wanted the team at Brandsum to enable the launch of the Sneher Paras App, which will provide monetary help to all labourers who are stuck in different states of India away from their homes.

Challenge

Given the fact that the Coronavirus pandemic and the aligned nationwide lockdowns had stranded the state’s migrant workers in different parts of India, an app backend system that can locate, identify and extend help, had to be developed within no time. But the biggest challenge for the agency was to handle the huge numbers of app usages and form submission data received post launch.

Strategy

The team at Brandsum brainstormed a seamless UI and Navigation that will help the government track, locate and capture the data of stranded migrant workers using the device’s GPS and help them register, apply and access government relief funds easily.

Execution

The primary objective in this project was to keep the interface simple and intuitive enough so that the mobile app was easy to use for the target audience – migrant workers. Apart from an easy form submission process, Google Maps API was integrated to fetch accurate location information of the migrant workers. The app also featured Location Cased State Boundary Restrictions, which would help the agency and the associates identify the exact location of a migrant worker for true disbursement of relief. Lumen database was used which made connecting with databases and running queries extremely simple at both ends.